Hellmann's
Campaign Pitch collateral
Here are some of the pieces I made for a pitch for Hellmann's To Go mayonnaise packets, which we later acquired. Included are Facebook posts, checkout belt message wrap, newspaper insert, shelf wobbler & banners. As a team, we came up with 3 campaign directions. I spearheaded this one by conceptualizing and creating the deliverables. Taking inspiration from classic paper lunch bags and accounting for Hellmann's interest in moving towards a more farm-to-table spirit in efforts to appear to be made from simple and natural ingredients which enhance the flavors in whatever you are eating.
