Paradise Supermarket & Eatery

Brand & Merch

Logos, badges, wrapping paper, takeout, drink cups, shopping bags, and signage

Owned by a lovely family from the Philippines living in Maui, HI. Paradise sells Filipino goods, and catering, as well as serving up breakfast & lunch to hungry locals. They’ve been pouring their hearts into this business for 30+ years and were recently looking to freshen things up. My goal was to make this rebrand one that built upon what they already have going while appealing to customers as something they could feel proud to recognize, support, and represent. Cool merch = organic marketing.

This is how Paradise Supermarket looks before the rebrand.