SWEAT CYCLING
Visual Identity Concepts + Merch
SWEAT CYCLING is an indoor cycling studio in Guaynabo, Puerto Rico. They wanted something modern, bold and dynamic. Aimed at 35-55-year-old professionals, SWEAT’s energetic and streamlined experience focuses on fun exercises that push the limits via enthusiastic instructors, upbeat music and new training methods.
Each of the following five brand concepts explores iconography, wordmarks, patterns, merchandise, and ad mockups.
